Beauty creators

Beauty creators on
Instagram and TikTok.

MobWorx tracks 26,691 beauty creators with 100K+ followers. Search them by size, engagement and the brands they already tag, then request the ones you want: our team confirms their interest and rate, and the creator approves every collaboration.

Instagram

  • 13,875 creators
  • Median audience: 209K followers
  • 931 with 1M+ followers
  • Median engagement: 1.0%
  • Median credibility estimate: 44 / 100
  • A sponsored post from a typical account: about $1,450–$2,700 (estimate)

TikTok

  • 12,816 creators
  • Median audience: 201K followers
  • 956 with 1M+ followers
  • Median engagement: 1.8% (TikTok-reported)
  • Median credibility estimate: 39 / 100
  • A sponsored post from a typical account: about $1,125–$2,075 (estimate)

Aggregates of public profile data, refreshed nightly. Credibility and rates are estimates from public numbers, never a measured audience or a quote; how we read the data.

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