Parenting creators

Parenting creators on
Instagram and TikTok.

MobWorx tracks 34,269 parenting creators with 100K+ followers. Search them by size, engagement and the brands they already tag, then request the ones you want: our team confirms their interest and rate, and the creator approves every collaboration.

Instagram

  • 18,678 creators
  • Median audience: 219K followers
  • 1,350 with 1M+ followers
  • Median engagement: 1.3%
  • Median credibility estimate: 50 / 100
  • A sponsored post from a typical account: about $1,525–$2,850 (estimate)

TikTok

  • 15,591 creators
  • Median audience: 208K followers
  • 1,417 with 1M+ followers
  • Median engagement: 2.6% (TikTok-reported)
  • Median credibility estimate: 43 / 100
  • A sponsored post from a typical account: about $1,175–$2,150 (estimate)

Aggregates of public profile data, refreshed nightly. Credibility and rates are estimates from public numbers, never a measured audience or a quote; how we read the data.

Are you a parenting creator?

See what your account is worth to a brand.

A free credibility check and a rate estimate for one sponsored post, then claim your profile to set your own prices.

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