Lifestyle creators
Lifestyle creators on
Instagram and TikTok.
MobWorx tracks 31,756 lifestyle creators with 100K+ followers. Search them by size, engagement and the brands they already tag, then request the ones you want: our team confirms their interest and rate, and the creator approves every collaboration.
- 20,559 creators
- Median audience: 212K followers
- 1,342 with 1M+ followers
- Median engagement: 1.4%
- Median credibility estimate: 52 / 100
- A sponsored post from a typical account: about $1,475–$2,750 (estimate)
TikTok
- 11,197 creators
- Median audience: 206K followers
- 855 with 1M+ followers
- Median engagement: 2.6% (TikTok-reported)
- Median credibility estimate: 46 / 100
- A sponsored post from a typical account: about $1,150–$2,150 (estimate)
Aggregates of public profile data, refreshed nightly. Credibility and rates are estimates from public numbers, never a measured audience or a quote; how we read the data.
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